The brand DALBA established a new record – the biggest sushi panel in Moldova! The panel was made by chefs from the popular restaurant network “Planeta Sushi”. The panel was 3 meters long, and 2,3 meters wide. In order to make this panel, there were used more than 10 500 sushi rolls made out of rice DALBA having different fillings.
After fixing the record, visitors had the opportunity to taste the prepared goodies. The 1500 portions of sushi provided to everyone were meant to convince how healthy and tasty the Japanese traditional meal is.
The DALBA record raised a great interest among mass-media and social networks users. The campaign was conceived and realized by the PR Agency PARC Communications.