Within the framework of the annual EU Delegation projects “Communication and visibility of EU assistance” implemented by PR agency PARC Communications from 2010, in 2015-2016, the “Europe for Moldova” information campaign was launched.

Task:

Develop and organize a communication campaign emphasizing the massive EU support provided to the Republic of Moldova in all areas.

Challenge:

At that time, was conducted the communication about the results of the EU assistance to the Republic of  Moldova, mainly on behalf of officials operating with common figures and directions. The general public needed a more obvious and confidential presentation of the results.

Resolution:

Build a general public story about European aid, reflecting concrete results and success stories. The title of the campaign “Europe for Moldova” was developed by three campaign slogans: “For a better life! For a better economy! For a better state!”:

• The developed visual concept reflected the desire to improve the living conditions, the economy and management in the Republic of Moldova and bring them closer to EU standards;
• The idea of the campaign was vividly expressed in an animated video broadcasted on national and regional TV. The campaign video was ranked as the best in 2015 among the Eastern Partnership countries;
• A specially designed information portal was filled with specially developed content prepared in partnership with the media – weekly television programs, articles and photos with success stories, infographics;
• As part of the campaign, press events, economic forums and public discussions were organized;
• In the capital and regions of the Republic of Moldova were placed billboards with success stories cards;
• Most of the communication about European aid 2015-2016, including the “European Villages”, also took place under the general massages of the campaign “Europe for Moldova”;

Result:

Thanks to the consistent massive communication for the online and offline events, as well as the extensive involvement of national and regional media, the campaign has reached a wide variety of audiences, both in the Republic of Moldova and Moldovan citizens working today in other countries.