On September 10, 2017 PR-agency PARC Communications organized the first sweets and sugar beet Festival under the name “Regina Dulce” (“Sweet Queen”) in Drochia. The festival was organized in honor of the 60th anniversary of the Drochia sugar factory of Südzucker Moldova company and was supported by the Drochia District Council and the Drochia City Hall. The agency developed the idea and name of the festival. The leaves of sugar beet form the crown, therefore the Festival is named “Regina Dulce” (“Sweet Queen”). At the same time, the sugar beet is rightly considered the queen of the fields in Moldova – for the northern zone of our republic sugar beet is the most high-tech culture.
More than 20 culinary enterprises from Drochia, 10 city halls with masters of baking from the villages of Drochia district took part in the festival “Regina Dulce” (“Sweet Queen”). The festival presenter was the native of Drochia district, the popular TV presenter Lilu. The Festival program included a daytime concert and entertainment for the whole family, as well as an evening concert with fireworks. Südzucker Moldova also organized an exhibition of modern agricultural machinery and excursions for all interested to the Drochia sugar factory.
The festival attracted more than 10 thousand residents and guests of Drochia, as well as the festival and factory were visited by the Prime Minister of the Republic of Moldova. The event was actively covered by national media and caused a great resonance in social networks. Thanks to the festival “Regina Dulce” (“Sweet Queen”) managed to consolidate for the city of Drochia the title of “Sweet Capital” of the Republic of Moldova.