PR Agency PARC Communications organized the official launching ceremony on the Moldovan market of the dermatological brand La Roche-Posay and the pharmaceutical laboratory with the same name, from the L`Oreal group, world leader in the manufacture of cosmetic production.
The event was attended by doctors and pharmacists across the country, who noted the importance of this event for consumers in Moldova. The special guests of the evening were Olivier Hoeppe – Director of L`Oreal Cosmetique Active subdivision in Romania, Bulgaria and Moldova; Commercial Director of L`Oreal Cosmetique Active in Romania, Cosmin Ban. La Roche-Posay medical representative, Cristina Zamfir, referred to the history of the appearance this fountain found in a French town with the same name. The history of another brand of L`Oreal family – Vichy, was presented by the marketing director of L`Oreal Cosmetique Active subdivision in Romania, Diana Iordache. “Health is the safest and most effective means to be beautiful, and true beauty starts, for certain, with health” – this is the slogan of La Roche-Posay and Vichy.