Vocational schools, unlike other educational institutions, participate in informing and guiding young specialists, so necessary in the economy. However, nowadays fewer and fewer students choose vocational schools to continue their studies after graduating from high school.

Task:

Organizing an online communication campaign for two vocational schools, in order to attract applicants and popularize the professions of the future among teenagers and parents.

Challenge:

Increasing the interest of young high school students to choose a profession in order to continue their studies and get acquainted with the educational offer of the Vocational School from Nisporeni and the Vocational School Comunca Bubuieci.

Resolution:

The concept of an online mini-communication campaign in the format of an online Open Day was chosen. To organize communication on the official schools’ Facebook pages, the following materials were developed:

• the visual identity for the two events;
• in partnership with the Madein.md portal, 2 videos were created in tour format of the schools, during which their facilities were presented;
• 13 videos were created in testimonial format, with the presentation of each profession by teachers;
• videos were created in selfie format with the graduates of the institutions who share their experience of learning the profession / employment.

Result:

A live event was organized in each vocational school, with the participation of the director of the institution, who spoke about the educational offer and answered questions from the public.