The PR Agency PARC Communications organized a market entry communication campaign for the iDomus company.
In March 2016 the PR Agency PARC Communications organized a market entry communication campaign for the iDomus company. At the Moldenergy and Moldconstruct exhibitions, held in Moldexpo exhibition complex, the iDomus company, for the first time in Moldova introduced the “smart home” system, available for the average consumer. The Agency has developed the market entry communication strategy, the concept of “smart house” system presentation within the exhibition, provided the relationship with the press and organized the event for B2B presentation.
In November 2016 the iDomus and SkyHouse companies presented a joint project – The First Block of Flats on Smart House System in Moldova, offering a comprehensive introduction of modern technologies in building automation for the entire apartment building that has 250 apartments and is located in the center of Chisinau. The Agency has developed a visual presentation of the decision and organized a press event.