BC Comertbank – first commercial bank in the Republic of Moldova was established at the stage of birth of commercial trade and private business in Moldova in 1990. The agency has been operating the corporate PR of the bank since 2008.

Task:

Update and promote the corporate image of the bank, interacting with the marketing department, develop creative solutions for the promotion of bank products.

Challenge:

PR in the banking sector always requires a special approach and relies on the formation of corporate reputation and a very balanced development of each message or reaction to events.

Resolution:

The agency has organized continuous monitoring and analysis of reputational risks, annually updates the PR strategy, and also closely interacts with the marketing department both at the stage of developing new products and providing creative solutions for their promotion.

• The agency interacts with media and specialized journalists;
• The Agency develops creative concepts for bank products and a set of materials;
• The Agency develops digital content and carries out promo campaigns in online media and social networks;
• The agency manages the bank Facebook page;
• The Agency organizes corporate events for company employees;

Result:

The long-term work with the corporate reputation allows the bank to build and develop stable relationships with its customers. The experience of promoting banking products covers the whole range of banking services – from loans and deposits to mortgage programs and bank participation in international business financing projects in Moldova.