The US Embassy in the Republic of Moldova decided to hold a series of mass events in six cities of the Republic of Moldova to talk about US assistance projects and invite Moldovans to get acquainted with American culture, music, cinema, sports and food.
To organize a series of mass events with a friendly atmosphere that would be interesting for a variety of audiences in Chisinau and in other cities of Moldova – Tiraspol, Soroca, Comrat, Taraclia and Balti.
The America Days on such a scale were held in Moldova for the first time, while the events were organized in two series of three consecutive days throughout Moldova. At the same time, during the preparation of the events, they constantly developed and scaled up, filling up with new participants and activities.
The creative concept was based on the translation of understandable semantic and graphic symbols of American holidays.
At the same time, a logo was developed for a communication campaign promoting US assistance provided to the Republic of Moldova, a handshake in the style of two flags, combined into a graphic image of a heart. This logo with the slogan “Together for success” has become a new symbol of Moldovan-American cooperation.
Mobile logistics solutions allowed to create a different configuration of sites where the projects funded by the USA and cultural and entertainment activities were presented.
- Interactive exhibition presentation of US-funded projects
- A platform with volunteers – coaches of American sports
- Concert of American music groups
- Display of American blockbusters
- Free American Food Treats
More than 15,000 people attended America Days in 6 cities. About 30 development projects implemented with US support were presented. Visitors received thousands of informational materials and more than 6,000 souvenirs with the new symbol of Moldovan-American cooperation. More than 600 children were able to try themselves in American sports. 1600 burgers, 1600 hot dogs, 3200 servings of french fries, 2100 servings of popcorn, 800 sandwiches with peanut butter were prepared for visitors. The treat included 3,000 cans of Coca-Cola.